One thing the OP needs to understand is that most of the products that are huge sellers on JVZoo & Warrior Plus are launched by successful marketers who have lots of experience, and more importantly, they either have the technical knowledge to create the products themselves (including sales material), or they have a large amount of capital to invest in outsourcing the product.
They also have lots of affiliates, and I'm not talking about the affiliates who have 5 or 10 sales, either. I'm talking about affiliates that can push 100+ units for every launch they promote. Another thing most of the top vendors have is a solid network of other top marketers. If you look at many of the top launches on JVZoo and other platforms, it's rarely ever just a single marketer who is putting out the product. They have been at it a while and have built up networks of folks that they can partner with. Another reason for this is that one person may be a programmer, one person may be a graphic designer, one person may be a copywriter, etc. If they pool their resources they do not have to outsource.
I've been an affiliate for a while, and I know a lot of the top vendors. I'm not trying to toot my own horn, but because I'm a top 1% elite affiliate on Warrior Plus and I have over 5K sales on JVZoo, I have a lot of vendors who contact me and give me their products to review before launch because they want me to promote them and review them. In fact, I get so many products lately I could never review and promote them all if I tried. Now, I'm not special in any way. They are doing that with all of the affiliates they know can push units, and by doing so they are building up an army of loyal affiliates that can make sales for them.
One of the reasons I'm an affiliate and not a product creator is because I don't really have the technical knowledge necessary to create sales pages and software, but more importantly, I just don't feel like doing all that work. I'm more than happy to let someone else do all the heavy lifting and then I'll come along and promote the product to my subscribers for 50% or 60% commissions. I also don't make enough to be able to set aside the amount of money it would take for me to outsource an entire product. I do pretty well for myself, but not well enough that I have 10K lying around. I'm sure most people don't.
I think a lot of people start off as affiliates, and the sad fact is that 98% don't make it. From the 2% who do make it, maybe 10% of those people will actually ever go on to be big time product creators.
I'm not trying to discourage anyone in any way, but the fact remains that doing a huge product launch is not an easy task. Maybe it's made to look easy because of the end result, but the truth is that months of hard work and thousands of dollars go into these launches. It makes me laugh when I read some of these courses that talk about how you can create and launch a product in 24 hours. Sure, you can do that, but I guarantee the product will probably be sh*t and good luck finding any actual decent affiliates to promote it.
My advice to anyone who wants to launch top quality products that will attract affiliates and have a chance at hitting the top sellers list is to start as an affiliate first and learn how to market. Once you become a successful affiliate, start to network with other successful affiliates or vendors who are looking for a launch partner. If you can tag along on a launch with a big name vendor you'll be on your way to establishing yourself as an authority in that niche.
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Sunday, 24 January 2016
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